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Gift Merchandising Tip
Gift shoppers are different. They just want to buy popular products. So when you lead your gift buying audience to your gift page only list well document, extensively reviewed products.
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Filter Options For Sale Items
Low to high, high to low, list by name are all standard product refinement filter options. But for listing sale items an additional option is needed: Discount. The discount option should re-sort the...
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Sortability
One of the biggest benefits of online shopping is that I can organize my consideration set based on cost, popularity, organic or any other parameter. So why most retailers don’t put this front and...
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Orvis.com – Shop By Room
Orvis.com has a really cool feature called ‘shop my room’. This is a truly new shopping experience because it allows users to step inside distinctive home collections and see how products look in...
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Our Top 10 Most Desired Items
There are products that sell well and then there are those that people desire. And while any retailer can list their hottest sellers have you ever seen one list their top ‘10 most desired items’?...
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What Do You Want To Accomplish Today?
On the homepage of gardensalive.com visitors are greeted by the questions: what do you want to accomplish today? and what pests do you want to control today?
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Building More Top Lists
I’m a huge fan of top lists and believe every ecommerce site should slice and dice top lists in as many ways as they can imagine. There is no bad top list and no limit to how many you can create. Today...
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Entire Inventory on One Page
Gumshoe.com has a unique merchandising strategy. They list their ENTIRE inventory of 100s of shoes on one page. Play around with their filter options– http://gumshoe.com/storefront/products
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Gift Ideas
MetroKitchen.com is a site that specializes in cookware. They have a simple, yet very effective Gift Ideas page … … where shoppers select a relevant option and see a list of highly targeted gifts....
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Filter Options
The more filter options you offer, the more confident I’ll feel in finding the perfect product. Here are the filter options backcountry.com shows for winter jackets– Not only is this filter format...
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You Decide
Backcountrygear.com has a page called WAYS TO SHOP– Here a shopper can specify a criteria they care the most about (like buying American made or lightweight items). This leads them to a page that lists...
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What’s Better Than Customer Reviews? …
… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip...
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What’s Better Than Customer Reviews? …
… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip...
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What’s Better Than Customer Reviews? …
… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip...
View ArticleGift Merchandising Tip
Gift shoppers are different. They just want to buy popular products. So when you lead your gift buying audience to your gift page only list well document, extensively reviewed products.
View ArticleClik here to view.
Filter Options For Sale Items
Low to high, high to low, list by name are all standard product refinement filter options. But for listing sale items an additional option is needed: Discount. The discount option should re-sort the...
View Article
